In most parts of the US, bars and restaurants struggle to maintain weeknight customers. On the weekends, Friday and Saturday, they commonly have lines of customers waiting to get in, especially if they are a well known location with good food, drinks and service. The rest of the week they most likely struggle because people are to busy with other things, they can’t stay out too late in the evenings, and they certainly won’t want to drink too much then go to work the next day. That has brought about a phenomena called trivia night or pub quiz. This was designed to bring in a crowd on weeknights to eat, drink, and enjoy competing for prizes by answering trivia questions. Here are some of the basics of the game.
The Originated In England In The 1970s according to Wikipedia
In England they were called pub quizzes and they tended to bring in a different crowd of people than the regular Friday-Saturday groups. This was an advantage since not everyone can afford to drink every night of the week, both for economic and health reasons.
Although any pub or bar could start its own trivia game with their own trivia night questions, many of the bars in the UK entered into a national game called the Great British Pub Quiz Challenge. At one point there were nearly 10,000 teams competing for prizes in the UK. In the US there is an estimated 2,000 weekly trivia night quizzes in various cities around the country.
There Are Now Specialty Companies That Produce The Quizzes
In order for the patrons of the bar to have confidence in the game, and not have doubts about cheating, many bars have started using outside companies to run their trivia nights. The company is then in charge of putting together the trivia night questions and hosting the event in various bars across the country. This helps eliminate the possibility of cheating by sharing the questions with contestants before a match.
One major difference between the games in the US and the UK is that the games in the US are typically free to enter. In the UK, where gambling is legal, teams pay an entrance fee and prizes are awarded that have a much higher value. In the US, prizes are usually limited to drink tabs and gift certificates normally.
Trivia Nights Pay Off In Most Bars
Some of the larger third party companies that organize and host the events in various bars, mostly in New York, stress that an increase in nightly sales of 300% is common. This is an excellent selling point for most bars and restaurants that struggle to fill seats on Mondays through Thursdays.
Some promoters do exaggerate their success but even bars admit that they experience a healthy increase in the range of 30-65% on trivia nights.
If you’re looking for a fun time on a week night, it’s worth checking out trivia night at a local bar or grill. The crowds do get lively and there are lots of drink specials on weeknights that make for even more fun than usual.